For Tonal’s “Strength Made Me” campaign, I designed and built a roulette-style Instagram filter, featuring questions that prompt the user to speak about what strength means to them. Over Superbowl LVI weekend, they hosted a large branded event called Tonal House, where professional athletes Sue Bird and April Ross were in attendance.
Professional basketball player Sue Bird (left)
Professional volleyball player April Ross (right)
I designed and built these Instagram AR lenses for Spotify Canada, as promotion for two of their most popular playlists, Northern Bars and Live Country. Both are references to the playlist branding (c. 2020), inviting the user to picture themselves in the cover art.
Northern Bars liner featuring Roy Woods (left)
Live Country liner featuring Tenille Townes (right)
To celebrate Rap Caviar’s fifth anniversary, Spotify created the Day 1 Club interactive web experience, showcasing the listening stats of the top rap artists users listen to the most. Inspired by the 3D shape transitions from digital experience, I concepted and built this TikTok AR lens that places users in the center of all the shapes.
preview of the digital experience
Clients:
Tonal, Spotify
My Roles:
Designer
Lens Builder
Copywriter (Tonal): Jahfre Colbert
Produced at Byte New York