In celebration of Martin Luther King Jr. Day, Google Social Labs invited artist and designer Tammie Knight to create the miniature gallery, “Still Dreaming”, featuring inspiring photography from Google Arts & Culture curated by Adrian Octavius Walker.
Our team was tasked with creating a social activation across Google-owned channels. We brought the experience to life by interviewing the artists in a curatorial audio tour launch video, and mailing a special physical invitation to a select group of influencers.
Announcement video
Shared on @googleartsandculture
FB + IG + TW
Moments from hero video (below)
Launch video
Shared on @google
FB + IG + TW
Custom mailers with miniature invitation
Unboxing videos recipients posted to IGS
Assets for supporting handles
Artist spotlight carousel post
Shared on @googlepixel
IG in-feed
BTS photo collage + IGTV reshare
Shared on @googlepixel
IGS
Interactive tap-through + IGTV reshare
Shared on @googleartsandculture
IGS
Client:
Google Social Labs
My Roles:
Graphic Design
Animation
Concept Ideation
Art Director: David Benham
Video Editor: Jake Wojenski
Animation + Design Support: Alex Moy
Mailer Production: Refined Sight
Produced at Byte New York