JetBlue reached out to our team with a big request—to simplify and modernize their branded “Roadblock” video that plays during takeoff on every flight. We updated the look and feel to be consistent with their current branding, and introduced playful motion graphics to keep the viewer engaged while conveying all the necessary information.






We showcased one of JetBlue’s main patterns (right) as the main design element, using the shapes to explore depth and framing.














Client:
JetBlue

My Role:
Animation

Storyboard Design: Megan Lee
Art Direction: David Benham

Produced at Byte New York