Havenly UGC Ads
I spearheaded a new approach to paid social for Havenly and it’s owned and operated furntiure brands, Interior Define and The Inside, by introducing UGC-style video content and leveraging organic trends that resonated with our audience.
I ideated and produced ad concepts across the three brands, drawing insights from content that did well organically and tapping into relevant social trends for each audience.
I ideated and produced ad concepts across the three brands, drawing insights from content that did well organically and tapping into relevant social trends for each audience.
︎︎︎ Art Direction
︎︎︎ Creative Strategy + Copy Lead
︎︎︎ Video Editing
︎︎︎ Motion Graphics
Copy Editing: Kelsey Clark Menoian
Creative + Editing Support: Leah Watson + Sanjana Pandit
Produced at Havenly Inc.
︎︎︎ Creative Strategy + Copy Lead
︎︎︎ Video Editing
︎︎︎ Motion Graphics
Copy Editing: Kelsey Clark Menoian
Creative + Editing Support: Leah Watson + Sanjana Pandit
Produced at Havenly Inc.
POV
Havenly, Black Friday/Cyber Week Promotion
Meta + TikTok
Girl Math
Havenly, Black Friday/Cyber Week Promotion
Meta + TikTok
Before and After Reveals
Havenly, Retargeting Objective
Meta
Swatch Test
Interior Define, Swatch Purchasing Objective (Mid-Funnel)
Meta + TikTok
Come With Me: Studio Visit
Interior Define, Retargeting Objective
Meta + TikTok
Screen Recording How-To
The Inside, Retargeting Objective
Meta