The Inside
Brand Refresh
The Inside is a furniture brand that blends traditional design with modern silhouettes, celebrating personal style that’s timeless, expressive and effortlessly chic. After joining the Havenly brand family, our in-house creative team developed a refreshed system to reflect the brand’s style evolution. This included typographic and color palette updates, a refined style POV, new iconography, and a digital design transformation.
︎︎︎ Branding
︎︎︎ Graphic Design
︎︎︎ Motion Graphics
Creative Direction: Heather Goerzen
Art Direction: Shelby Girard
Lead Product Designer: Robin Kim
Design Support: Sanjana Pandit + Leah Watson
Copywriting: Kelsey Clark Menoian
Email Strategy: Emilie Bishop Barnes
Produced at Havenly Inc.
︎︎︎ Graphic Design
︎︎︎ Motion Graphics
Creative Direction: Heather Goerzen
Art Direction: Shelby Girard
Lead Product Designer: Robin Kim
Design Support: Sanjana Pandit + Leah Watson
Copywriting: Kelsey Clark Menoian
Email Strategy: Emilie Bishop Barnes
Produced at Havenly Inc.
Various evergreen marketing emails (cropped for viewing).
Select Brand Campaigns
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Labor Day Event campaign visual identity.
Black Friday/Cyber Week campaign visual identity.